The Armani Hotel Dubai has been awarded the prestigious honor of Global Hotel of the Year 2016 in the World Luxury Hotel Awards. It was also named as the best ‘Luxury Contemporary Hotel in the Middle East’ at the same ceremony. According to Emirates247.com both honors were won by public vote showing how the Armani Hotel Dubai, which is located in the iconic Burj Khalifa, has come to be recognized internationally for its hospitality standards.
Defining what it means to be a luxury hotel is hard as there are many different styles. Business magazine Forbes reports that the World Luxury Hotel Awards put the focus on “supreme style and unique elegance” this year. It went onto say that the ten-story hotel was opened in 2010 and was the first hotel by world-famous fashion extraordinaire Giorgio Armani. Mark Kirby the General Manager of Armani Hotel Dubai told Forbes that the concept of the hotel is to provide the guests with a “home-away-from home experience.” Each hotel guest can use the services of a personal Lifestyle Manager who can help with a variety of requests including difficult bookings at the best restaurants in the city.
In an interview before the hotel had opened with Interview Magazine, Giorgio Armani spoke of the difference between his style and Dubai. He said that one of the things that excited him was “the contrast between my style and the world of Dubai, which is much more carnivalesque. At our hotel there will be subtlety rather than grandeur. It is a giant project, but we ultimately did it with great simplicity.” Armani went on to define his views on luxury saying, “for me the concept of luxury is more traditional, more exclusive, more sophisticated than the luxury for the masses.”
While Giorgio Armani may believe in exclusive luxury it hasn’t stopped a worldwide fascination with how the top earners in the world live. Many movies focus on showing a lifestyle that many could only dream such as The Wolf of Wall Street. The Hollywood Reporter states the film became Martin Scorsese’s highest grossing film, and it was nominated for five Academy Awards the following year. The desire to get a taste of luxury has led many entertainment platforms to use the appeal of wealth to promote their products. For example, online slots portal Pocket Fruity has a game called High Society showcasing the finer things in life and encourages players to “indulge yourself in all things opulent and expensive.” These media platforms give the public a tiny glimpse of what it feels like to be able to constantly stay at places like the Armani Hotel Dubai.
All 5 star hotels offer excellent luxuries and hospitality, yet even amongst the best hotels in the world the Armani Hotel Dubai pushes the boundaries even further. The Arabian Business states one of the most decadent offerings in the hotel is a gold cappuccino. The coffee is made with a blend of Arabica coffee that is topped with 23 carat gold flakes. The drink is priced at AED75 and is available in the lounge. When it comes to taking guests to a standard of living above everywhere else in the world it is easy to see why the Armani Hotel was named Global Hotel of the Year 2016.